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About Us - Company History

Please find below an overview of the company growth, and key events of DirectRooms.

2016
Summary of the
website metrics:
  • Hotels: 421,174
  • Destinations: 12,684
  • Countries: 146
  • Websites we compare: 278
  • Languages: 35

Launch tablet and mobile specific versions of the website.

Visitors hit 1,000,000 per month.

2015
Summary of the
website metrics:
  • Hotels: 345,816
  • Destinations: 11,042
  • Countries: 146
  • Websites we compare: 275

Expand from 34 to 35 languages, the new language being Slovenian.

Change company structure with establishing a new Singapore company and the existing Thailand company retained as the management service company.

2014
January Summary of the website metrics:
  • Hotels: 222,439
  • Destinations: 8,033
  • Countries: 144
  • Websites we compare: 271

Staffing stands at 54 full time team members.

Now expanded from 5 to 16 language versions: Danish Norwegian Dutch Polish English Portuguese French Spanish German Swedish Indonesian Thai Italian Turkish Malaysian Vietnamese
July Summary of the website metrics:
  • Hotels: 274,313
  • Destinations: 8,597
  • Countries: 145
  • Websites we compare: 273

Apps launched in both Apple and Android versions.

Expand from 16 to 34 language versions. The 18 new languages are: ArabicHungarian Chinese - SimplifiedJapanese Chinese TraditionKorean CroatianLatvian CzechoslovakianLithuanian FinishRomanian GreekRussian HebrewSlovakian HindiUkrainian
2013
January Summary of the website metrics:
  • Hotels: 157,332
  • Destinations: 7,321
  • Countries: 140
  • Websites we compare: 257.

Increase of inventory to now offer 157,332 hotels across 7,200 destinations in 140 Countries.

Staffing levels remain constant with a team of 61 full time staff.

Increase hotel websites we compare from 227 to 257.

New Best Hotel Deal display and algorithm, aiming to pull out the real deals.
July Go live with version 7 of a total redesign for the desktop and mobile sites .

Now expanded to 5 language versions (English, Danish, Swedish, French and Thai).

Significant design changes to address scalability and improve user experience.

More improvements to the Best Deals Engine (BDE) aimed at identifying the real deals, based on over 50 key indicators.

Number of hotels exceeds the 200,000 target and stands at 203,444.

Websites we compare increases from 227 to 270.
2012
January Summary of the website metrics:
  • Hotels: 104,826
  • Destinations: 5,721
  • Countries: 137
  • Websites we compare: 216.

Staffing levels remain constant with a team of 59 full time staff.

New Best Hotel Deal display and algorithm, aiming to pull out the real deals.
July Introduction of Google maps and new server infrastructure across 4 continents.
September Launch mobile site m.directrooms.com
2011
January Increase of inventory to now offer 72,582 hotels across 7,200 destinations in 140 Countries.

Staffing levels reduced a little to 57 full time staff.

Increase hotel websites we compare to 143.
July Launched version 6 of DirectRooms.com with changes to better incorporate the meta search functionality with a new improved design, usability and overall performance.
2010
January Staff level at 66 full time staff, with 100 countries and with over 37,000 hotels live.

New countries Grenada, Guadeloupe, Montenegro, Palau, Samoa, Swaziland, Tanzania, Tonga, Ukraine, Zambia go live.
February New countries Antigua, Aruba, Barbados, Bermuda, Bulgaria, Croatia, Cuba, Dominican Republic, Estonia, Guam, Jamaica, Kenya, Latvia, Lithuania, Martinique, Monaco, Namibia, Netherlands Antilles, New Caledonia, Northern Mariana Island, Reunion Island, Romania, Saint Martin, Slovakia, Slovenia, Turks and Caicos Island go live.
March New countries Bahamas, Cook Islands, French Polynesia, Mauritius, Saint Lucia, Senegal, Trinidad and Tobago, US-Alaska go live.
July Major shift of business model from a traditional Online Travel Agent (OTA) to a hotel meta search comparison engine, whilst retaining our existing OTA suppliers.

Starting with comparison of 23 key suppliers. All with inclusive prices (taxes and service charges etc.) so making it easy for users to compare the total prices across different suppliers.
2009
January Staff level at 74 full time staff, with 66 countries and with over 18,000 hotels live.
September New countries Brunei Darussalam, Bangladesh, Bolivia, Belize, Uruguay, Venezuela and Ecuador go live.
October New countries Costa Rica, Guatemala, Puerto Rico, Argentina, Brazil, Chile, Colombia and Peru go live.
November Version 8 of website launched (Project Turbo) to improve speed with comprehensive supplier search and compare facilities.

New country Canada goes live.
December New countries Albania, Armenia, Azerbaijan, Belarus, Georgia, Gibraltar, Liechtenstein, Macedonia, Mexico, Moldova, Serbia and Uzbekistan go live.
2008
January Staff level at 80 full time staff, with 60 countries and with over 13,000 hotels live.
March Iran, Kuwait and Qatar hotels go live.
May Version 6 of website goes live, with improved design and functions.
July Qatar, Syria and Yemen hotels go live.
October Add "Live Chat" facilities.
November Reduce overheads and spending by 25% to prepare us for recession. No staff redundancies.
2007
January Staff team grows to 85 full time staff, with 60 countries in service and over 9,000 hotels.
July Version 5 of the website goes live, with improved usability and additional sections.
November New travel guide section added for 60 countries and over 2.400 pages of content.
2006
January Staff team grows to 79 full time staff, with 29 countries in service and 5,500 hotels.

Website visitors exceed 730,000 a month.

Japan hotels go live.
February Portugal and Taiwan hotels go live.
March Luxembourg, Finland, Denmark, Oman, Saudi Arabia, Bahrain, Israel and Jordan hotels go live
April Morocco and South Korea hotels go live.
May Turkey, Belgium, Cyprus, Hungary and Russia hotels go live.
June Greece, Malta and Iceland hotels go live.
July Norway, Tunisia, Egypt and Poland hotels go live.
August Move to new larger offices.

South Africa, Seychelles, Vanuatu, New Zealand, Fiji and Australia hotels go live.
October Purchase adjacent property to the new office for future expansion.
2005
January Staff team grows to 58 full time staff, with 21 countries in service and 4,500 hotels. Website visitors exceed 490,000 a month.
February Austria hotels go live.
April Netherlands hotels go live.
June Switzerland and Sweden hotels go live.
August Italy hotels go live.
September Germany hotels go live.
October France hotels go live.
December Spain hotels go live.
2004
January Staff team grows to 41 full time staff, with 17 countries in service and 3,800 hotels. Website visitors exceed 330,000 a month.
March England hotels go live.
May Czech Republic hotels go live.
July Ireland hotels go live.
October France hotels go live.
November India hotels go live.
December Spain hotels go live.
2003
January Staff team grows to 36 full time staff, with 8 countries in service and 2,300 hotels. Website visitors exceed 170,000 a month. UAE hotels go live.
February Philippines and Laos hotels go live.
March Myanmar (Burma) hotels go live.
May Sri Lanka hotels go live.
July Nepal hotels go live.
September Northern Ireland hotels go live.
November Wales and Scotland hotels go live.
2002
January Staff team grows to 24 staff, with 6 countries in service and 1,800 hotels. Website visitors exceed 110,000 a month.
March Cambodia hotels go live.
May Vietnam hotels go live. Move to larger offices.
June stablish an in house technical/software team (5 staff).
September Establish a dedicated content team (3 staff)
December Purchase local portal www.phuket.net.
November Wales and Scotland hotels go live.
2001
January Team grows to 8 full time staff, with 4 countries in service and 900 hotels. Website visitors exceed 30,000 a month.
February China hotels go live (Hong Kong incorporated into China).
June Maldives hotels go live.
August Indonesia hotels go live. Start a 24 hour/7 day staffing of the reservations department.
2000
January Incorporated the company and commence business with a team of 5 staff.
May Thailand hotels go live.
June Malaysia hotels go live.
October Singapore hotels go live.
December Hong Kong hotels go live.