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About Us - Management Team
Alex Lotz - Managing Director

Personal Profile
One of the three founders of DirectRooms, Alex has overall responsibility for business development, strategy and marketing.

Before co-founding DirectRooms, Alex spent 15 years with CAS, a UK IT and communications consultancy, where he gained experience from a wide cross-section of technology and business projects across all sectors, including travel. This was achieved from the supplier, user and consultancy perspectives. As director he successfully led their division providing Internet and e-commerce business solutions to clients.

In addition to being able to develop business strategies and solutions, he is able to "think beyond the square". His strong technical and project management experience enables him to implement and manage assignments to a very high standard.
Graham Dewe - Operations Director

Personal Profile
One of the three founders of DirectRooms, Graham has been the Director of Operations since 1999. He has overall responsibility for the Reservations Unit, Call Centre and Web Content teams. His key functions include ensuring excellent customer service levels are achieved and that the quality control and content for new web sites and information is accurate and up to date.

With very strong interpersonal and management skills, Graham has been instrumental in ensuring high standards and productivity with ongoing training programs that enable the staff to be flexible and multifunctional while increasing efficiency. His dedicated development of teamwork with over 60 staff reporting to him has been a prime achievement.

Prior to joining DirectRooms, Graham was responsible for customer service and store management for the high-end UK retail chain, Marks and Spencer's.
Chokechai Prasertcharoensuk - Technical Director

Personal Profile
As one of the three founders of DirectRooms, Choke holds the position of Technical Director. His overall responsibilities include the development and management of the websites, back office systems and the company intranet. Choke also manages the technical team of programmers and support staff.

He and his team have developed a wide range of software facilities and tools that have increased the efficiency of the business. Choke also manages the comprehensive back-up and resilience network ensuring uninterrupted flow of data for customers and suppliers.

Before joining DirectRooms, Choke managed the technical elements for a chain of cyber cafes in Bangkok and was also a business analyst and programmer, responsible for database and software tools for a major Thai transportation company.
Bryan Lip - Chief Strategy Officer

As the Chief Strategy Officer and Advisory Board Member, Bryan is responsible for defining the strategic planning to support Alex and the leadership team including product, acquisitions, alliances and go to market strategy for DirectRooms.

Prior to joining DirectRooms, Bryan spent over 20 years in digital businesses including 8 years with the world's largest travel company, Expedia running business development in emerging markets and their divisional global head of search for their affiliate division. Bryan also held directorship and head of roles at Barclays and online financial services pioneer, E*TRADE. Born in South East Asia and having grown up in Australia, Bryan is also a qualified lawyer and has worked professionally in APAC, EMEA and the AMERs.